Sam Devlin is Head of Legacy Planning, Development and Operations at Cancer Research UK. She has held several senior fundraising/marketing positions both in the UK and Australia where she lived for 10 years. Sam has a breadth of leadership and management experience with a focus on strategy and product development. She is also a self-confessed data geek and very excited by all things digital with the opportunities and challenges this presents. She returns to legacies at CRUK 14 years after managing an earlier iteration of their Free Will Service.