Alison joined Cruse in 2024 and leads the Income, Marketing and Communications Teams. She has substantial experience working in the charity sector in fundraising, and her marketing experience includes both charity and commercial sectors.

Her charity experience includes leading Legacy Marketing and Legacy Administration teams at national disability and children’s charities and working in the hospice sector. She has worked with Legacy Administration specialists both within charities and through Legacy Link and has led on a wide range of Legacy Marketing activity. Through working with experienced Legacy Administrators as well as charity leadership teams and boards, she has significant experience and appreciation of a wide range of practical aspects of, and sensitivities relating to, legacy administration.